FOX ARENA LIVE OUT LOUD - Channel Branding
LIVE OUT LOUD
Last year was challenging for everyone. But just before it went all crazy on us, I worked with a great team at Foxtel under the helm of Wendy Moore / Head of LifeStyle and Arena Channels
Foxtel’s Arena channel has been one of the subscription TV platform’s heritage channel brands. Over the past 20+ years it has had a number of brand refreshes. The latest was unveiled as the channel adopts a tweak to its name, now Fox Arena, takes on a new logo and the tagline Live Out Loud. The channel continues to be part of Foxtel’s Lifestyle suite of channels
Under the helm of Group General Manager of LifeStyle Wendy Moore, the fan favourite channel, FOX ARENA has been refreshed and revitalised and continues to be complemented by its popular portfolio of reality franchises and excited to welcome new faces who join the channel. FOX ARENA provides a feel-good escape of fantasy and fame through the lives of diverse personalities of the rich and famous.
Wendy Moore said: “We have a huge audience of strong, independent women who absolutely love our slate of fun, outrageous and OTT shows. This is not ‘guilty-pleasure’ viewing, anyone who refers to these shows as such just aren’t in this demo. These are young future-facing women who are completely unapologetic about watching and loving this content – no-one needs permission to Live Out Loud.”
“Fox Arena is now the home of reality TV.
Executive Team
Patrick Delaney / Foxtel CEO
Brian Walsh / Head of TV
Stephen Baldwin / Director of Foxtel Networks & On Demand
Wendy Moore / Head of LifeStyle and Arena Channels
Foxtel Creative Team
Guy Sawrey-Cookson / Executive Creative Director
Matt Harrington / General Manager of Creative Services
Anna Stamatatos / Head of Creative Production
Sally-Anne Kerr / Head of Design
Mikki Katz Creative Director
Jean-Christophe Danoy / Executive Creative Director
Stefanie Reinboth / Creative Director
Matt White / Designer
Patrick Lloyd / Designer
#FOXARENA
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