Fox League, channel branding

A new era of Rugby League coverage

We created a holistic brand personality with a suite of logo and creative assets that span across every team and connects with the entire family.

We crafted a bright, colourful and action packed design system that showcases the entire range: heroes, stars and teams of the league. The brand new channel is ‘Everyone’s Team’.

Aim: To serve NRL fans wherever you are watching, listening to, discussing, debating, reading about or playing NRL.