Fox Sports 4K Ultra HD

Fox Sports 4K Ultra HD is the first dedicated 4K sports channel in Australia. I designed and conceptionalised the new brand, then engaged Sydney studio Vandal to create the ident.

The ident is based on the idea of movement, symbols and colours reflecting all major sports shown on the channel from Australia and around the world. The pace is fast and furious, inspired by major Nike and Adidas commercials of the past.

Foxtel:

Foxtel CEO / Patrick Delaney

Head of TV / Brian Walsh

Movie, Kids and 4K Channels Ross Crowley

Director of Foxtel Networks & On Demand / Stephen Baldwin

Executive Creative Director / Guy Sawrey-Cookson

General Manager of Creative Services / Matt Harrington

Head of Creative Production / Anna Stamatatos

Head of Design / Sally-Anne Kerr

Executive Creative Director / Jean-Christophe Danoy

Head Designer / Matt White

Designer / Parag Satyal

Designer / Jimmy Bruna

VANDAL:

Creative Director / Richard Swan

Executive Producer / Anna Greensmith

Executive Creative Strategist / Emile Rademeyer

Director, Animator & Compositor / Robert Dinnerville

Kanin Phemayothin / VFX Supervisor

Tanya Kennedy / Producer

Peter Kobe / Lead 3D Artist